Why is Pay Later so popular?
Flexible payments
Buy Now, Pay Later options have gained popularity, particularly among younger consumers in the Millennial and Gen Z generations. Paying later offers this demographic greater flexibility to shop first and pay at a more convenient time, such as when their salary is received.
Seamless checkout experience
Ordering through Pay Later methods often involves a simple and hassle-free process, requiring minimal information during the checkout phase.
Sense of security
The concept of 'Shop Now, Pay Later' provides consumers with a sense of security. They only complete the payment after receiving their order and processing any returns, ensuring they are paying for what they genuinely want to keep.
Recognizable & trustworthy
Well-known BNPL payment methods add an element of trust to online shopping due to their familiarity. In fact, Pay Later options serve as a conversion-boosting tool, attracting new customers to your online shop.